Under the motto "Neither Politics, Religion, Friendship nor Pelf [money gained in a dishonourable way] shall influence this paper from doing its plain duty," the November 19, 1908, issue stated that the paper will "hew to the line for the betterment and up-building of Utah." On December 3, a subscriber wrote that the newspaper was "a very lively and readable sheet, containing much matter by the editor himself in refutation of many of the scurrilous slanders that are circulated in the East about Utah and its people."